Promotion
The Essential Beatles was a budget release catalogued as part of EMI (Australia)'s 'TV' promotion series. Thus, upon release it was heavily promoted on TV, radio, and to a slightly lesser extent, print media. Shown below is: an example advertisement from print media; labels from the promotional 7" disc that contained 3 x 10 second, 3 x 15 second and 1 x 60 second radio commercials; and, audio of the 60 second commercial (narrated by Roger Climpson). The corresponding TV commercial features the same 60 second soundtrack, with footage of the band arriving in a plane, along with the text of song titles plus "The Essential Beatles $3.99 - EMI The greatest organisation in the world".
Audio courtesy Chris Keating. Not to be shared without permission
Shown below at left is the announcement from the World Record Club for the Superstars of the 70's box set, circa August 1980. At right is the lid of the box set.
